Twitter, with its wide user base, is easily one of the leading social media platforms today. You can build up a large following on Twitter; however, a large following doesn’t necessarily guarantee a lot of engagement. Be it any platform or social media, engagement is key. With more than 321 million users who are active on Twitter, there is immense potential for business marketing and growth. This article talks about a few tips and tricks that will help you make the most of this platform.
Why Is Engagement So Important?
You may have a lot of stuff to market your brand, but what is your content worth without user engagement? It can be extremely demotivating to put in the effort and see no results. One of the first things that we tend to focus on when we join any social media platform is our follower count. There is no doubt that having a large number of followers makes your account look good. The number of followers also gives you a good estimate of how many people you can reach directly. Hence, the larger your follower base, the more users you reach. However, people can get caught up in increasing their follower base and neglect their user engagement. On Twitter, engagement is everything. By analyzing your engagement, you will be able to understand the relevance of your content. What works, what doesn’t work, why a certain post is getting more attention, and so on. Focusing on engagement will help you establish a relationship with your target audience. It also shows how successful you are to a passerby.
What Does Engagement Look Like on Twitter?
People can interact with your content on Twitter by liking (favoriting) your Tweet, responding to it, or retweeting it. They could also mention you in a separate tweet. You also know that there is interaction when someone clicks on a link that you’ve posted. This can also be termed as the “Click-Through Rate.”
How to Increase Your CTR and General Engagement?
Engage With Your User
Interacting with your users is a good way of getting them to interact with you. You could follow them back, retweet their tweets, and respond to their content. This may not only increase your user engagement but will also make your brand seem more legitimate.
It is crucial to catch your user at the right moment. It is a key factor when it comes to determining how many users interact with your content. Posting your Tweet at a time where user activity is at its peak will help you maximize your reach. You could do some research and determine when your target user base is most active on Twitter and Tweet accordingly. Track the statistics on your user interaction to further understand when activity peaks.
Catch Their Eye
The visual element really matters when it comes to attracting the users’ attention. Among all the written tweets and links, your visual will stand out and draw attention to itself. There are a lot of ways by which you can add visual elements to your Tweets. You could use graphic infographics instead of presenting the information in a mundane written format. If you have to post a link, add a related visual to your Tweet. You could even post a GIF or a video to further increase your engagement with the audience.
Polls are a great way of boosting user interaction. You could come up with Polls on topics and questions that are relevant to your branding content. You could even include questions about your products and user satisfaction! This way, you get your valuable feedback alongside boosting your interaction.
Hashtags can affect your user engagement massively. It will increase your reach by connecting your Tweet with relevant topics. Hashtags make it easy for a user to find you when they search for that particular keyword. It also increases the chances of your Tweet being retweeted.
All the above-mentioned strategies are simple and won’t cost you a penny. All you need is a bit of time, and you will surely see an increase in your user engagement. Once you start paying attention to your user involvement, you will also notice that there are a lot of ways other than just the ones mentioned above to amplify user interaction. So go forth and Tweet!
Robert Hunt is a self-professed security expert; he has been making the people aware of the security threats. His passion is to write about Cyber security, cryptography, malware, social engineering, internet and new media. He writes for Norton security products at norton.com/setup.